Top Consumer Finance Apps in Europe Q4 2021: Unified Platform Insights

In the fourth quarter of 2021, the European consumer finance app market saw significant activity. Below, we highlight the performance of the top five apps on a unified platform, using data from Sensor Tower.

СберБанк Онлайн — с Салютом maintained a robust performance in weekly downloads, starting from approximately 302K at the end of September and closing the year at around 293K. Weekly active users for the app remained consistently high, fluctuating between 70M and 72M throughout the quarter.

Ziraat Mobil showed a notable increase in weekly downloads, peaking at about 305K in mid-December. Active users grew steadily from around 8.8M at the beginning of October to over 10.4M by the end of December.

ВТБ Онлайн experienced a consistent download rate, starting at approximately 181K in late September and ending with about 129K in the last week of December. The app saw fluctuations in active users, with a notable rise to 10.8M in the week of December 20.

Приват24 – відкритий для всіх saw a significant surge in downloads in December, reaching around 209K. Active users showed a steady increase, peaking at around 5.5M in mid-December before slightly declining to approximately 5.3M by the end of the year.

Альфа-Банк had a relatively stable download rate, with a peak of around 168K in early December. Active users fluctuated slightly, maintaining an average of around 3.6M throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed information and further insights, visit Sensor Tower.